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Parus Interactive Receives 2007 Product of the Year Award From Customer Interaction Solutions® Magazine

Marketing Campaign Manager™ Honored for Outstanding Innovation

Bannockburn, IL – December 14, 2007

Parus Interactive announced that its Marketing Campaign Manager direct response solution has received a 2007 Product of the Year Award from Technology Marketing Corporation’s (TMC®) Customer Interaction Solutions magazine (www.cismag.com), the leading publication covering CRM, call centers and teleservices since 1982.

Marketing Campaign Manager from Parus Interactive uses speech applications to provide marketers with a cost-effective, automated system that collects a wide range of responses from callers responding to advertising and direct response campaigns.

Along with capturing callers’ contact information, the Marketing Campaign Manager can also gather other key data such as conduct surveys by phone, or qualify callers for special offers. Marketers can also quickly customize the Marketing Campaign Manager to include promotional or other messages during the call.

"Marketing Campaign Manager offers greater cost effectiveness compared to live agent services," said Taj Reneau, Parus Interactive CEO. "By automating the process, the Marketing Campaign Manager minimizes costs, providing a better ROI on a company’s campaign, and is available 24/7."

Because the Marketing Campaign Manager is a hosted solution, there’s also no equipment to buy or software to develop.

"Parus Interactive has proven they are committed to quality and excellence in solutions that benefit the contact center experience as well as ROI for the companies that use them. I am pleased to honor their hard work and accomplishments and look forward to more innovative solutions from Parus Interactive in the future," said Nadji Tehrani, Executive Group Publisher and Editor-in-Chief of Customer Interaction Solutions. "For 10 years, Customer Interaction Solutions magazine has been recognizing companies that have demonstrated excellence in technological advancement and application refinements."

The 10th Annual Product of the Year Award winners are featured in the January 2008 issue of Customer Interaction Solutions magazine.

About Parus Interactive
A leading provider of on-demand, speech-enabled unified communications solutions, Parus Interactive offers messaging, collaboration, presence and real-time communications for the mobile professional. Parus' services operate on any fixed, mobile or VoIP phone, as well as over the Web, to serve the mobile needs of small businesses and home offices. Parus Interactive delivers its award-winning services over its standards-based, next generation unified communications platform to professionals, small businesses and enterprise customers throughout the U.S. and Canada. Founded in 1997, Parus Interactive, a division of Parus Holdings, Inc., is headquartered in the Chicago suburb of Bannockburn, Illinois.

About Customer Interaction Solutions
Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM and teleservices industries. CIS magazine has helped the industry germinate, grow, mature and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com.


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