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Speech Recognition Technology Leader Awarded for Its Innovative Speech Technology Solutions That Help Companies Improve Their Bottom Line

Chicago, IL – April 3, 2006

Parus Interactive, a recognized leader in speech-recognition technology and data solutions, announced today that it has been selected as a recipient of Customer Inter@ction Solutions’ Speech Technology Excellence Award. The annual awards program evaluates nominated buyer and service provider relationships and publicly honors the vendors that provide the biggest competitive advantage. The editors of Customer Inter@ction Solutions recognized Parus Interactive as a winner based on its proven ability to help the National Retail Federation improve its bottom line through the use of self service phones and kiosks at Retail’s BIG Show 2006.

“Speech technology is becoming more prevalent—not only in telephony-based applications, but also in hand-held computers, kiosks and mobile applications,” said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions. “The 2006 Speech Technology Excellence Award winners give their customers a competitive advantage over contact centers failing to embrace speech solutions.”

Parus Interactive provided the National Retail Federation with an automated service that allowed attendees at its BIG Show 2006 to retrieve valuable conference information using speech recognition technology. By dialing 888-NRF-3366 or visiting a specially designed kiosk on the show floor, attendees were able to get show times and registration information, special event information and reminders, host hotel information, and exhibitor booth numbers. Attendees also had the option to schedule private meetings with exhibitors via Parus’ automated service. With these voice-activated self-service options, the National Retail Federation was able to enhance the experience of BIG Show 2006 attendees and exhibitors while maximizing their time at the show.

“We are very pleased to see that Customer Inter@ction Solutions has recognized the value being generated with our speech technology solutions,” said Taj Reneau, chief executive officer of Parus Interactive. “This recognition is indicative of our technology innovation and leadership in the burgeoning speech technology industry.”

The winners of the Speech Technology Excellence Award will be featured in the April 2006 issue of Customer Inter@ction Solutions. For more information about the awards program, please visit www.cismag.com.

About TMC ®
Technology Marketing Corporation (TMC) publishes four print magazines: Customer Interactive Solutions, Internet Telephony, SIP Magazine and IMS Magazine; as well as the digital publications, Speech-World, WiFI Telephony Magazine, VoIP Developer, IPTV Magazine and WiMAX Magazine. TMC also produces TMCnet, the world’s leading communications and technology Web site. TMC is also the first publisher to test new products in its own on-site laboratories, TMC Labs. TMC produces INTERNET TELEPHONY Conference & EXPO, The VoIP Developer Conference, Speech-World Conference, IP Contact Center Summit and The Global Call Center Outsourcing Summit. TMCnet, ranked among the top 2,500 Web sites in the World by Alexa.com, publishes more than 20 topical online newsletters. For more information about TMC, visit www.tmcnet.com.

About Parus Interactive
Parus Interactive, a recognized leader in speech-recognition technology and data solutions, and a division of Parus Holdings, Inc., provides retailers with voice-activated self-service solutions, allowing their customers to reduce the expense of providing a positive customer experience.

Parus' technology helps retailers achieve customer satisfaction and more effectively manage customer interactions with the retailer, such as via the phone, the Internet, live person-to-person, or through a kiosk. Founded in 1997, Parus maintains offices in Phoenix, Arizona and in Bannockburn, Illinois, a suburb just outside of Chicago. For more information about Parus Interactive, visit their website at www.parusinteractive.com.


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